Social Media Can Do A Lot, But Not Everything
Why Music Won't Be Saved By Social Media
By Wes Davenport - Hypebot.comSocial media gurus/ninjas/mavens hail the power of social media to radically change a business. They write e-books, produce blog posts, and use their own networks to amplify that viewpoint.
Let’s look at the bigger picture. I love social media, and I think it plays a role in any musician’s career. But that role has been grossly inflated.
- Social media doesn’t single-handedly:
- Negotiate licensing, publishing, or record deals
- Make your live performances better
- Enhance your studio recording sessions
- Plot out a tour
- Send out press pitches
- Assemble a strong financial plan
- Prepare you for unexpected growth
Will social media alone be your saving grace? No.
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