World Music

The Internet revolutionized the music industry with Napster, and continues to drive major changes within the music industry. It’s time to harness that power to monetize your music in new ways. Here are 5 great places to start.  5. Use social media to build a fan database. If you’re an artist, you need to realize that you’re also a brand which needs to be marketed. But who do you market to? Use every opportunity to get e-mail addresses of friends, family, people you met at other artist concerts, and of course EVERYONE who shows up when you play. Most important of all, get this info into a database of e-mail addresses. Then you can send out e-mail blasts and connect via Facebook friends, Twitter followers, etc. It's up to you to connect with your fans and create loyal followers who will pay money to hear your music. 4. Sell your music to popular YouTube channels. Now that YouTube pays royalties just like any other broadcast network, getting your music on a popular YouTube channel pr...

Digital Notes: Measuring Growth in Dollars and Page Views By BEN SISARIO January 16, 2013 From The New York Times Media Decoder Blog Tracking the Industry, in Part: Next Big Sound, a company that measures the social activity surrounding online music, this week offered another encouraging glimpse of the market. In its year-end report , it said it measured 93.8 billion streams of songs last year, up 45 percent from 2011. Combing through artist Facebook accounts, Twitter feeds and other sources, it found find 17.1 billion profile views and 5.7 billion “new fans” of music. ... It also found that while independent acts tend to do very well on Facebook, Twitter and other sites (especially SoundCloud), that shrinks on Vevo and YouTube; Vevo is owned by Universal and Sony Music, and many independent labels do not have licensing deals with it. Read More: http://mediadecoder.blogs.nytimes.com/2013/01/16/digital-notes-measuring-growth-in-dollars-and-page-views/